Observations on Boron Deficiency in Citrus

practical and in conformity with the citrus laws and regulations. If you could spend a few months in the Commission office you would be amazed at the number of inquiries received from persons all over the country. Many of these persons request information concerning the citrus industry or its products. One party wants to know something about a new process for extracting citrus juices; another is interested in investing his life's savings in a grove and seeks advice and information. Quite a few people submit ideas, recipes, and sure-fire sales aids they wish to sell. Some of the most interesting letters we receive are from people commenting on the quality of our citrus fruits and products. These comments and observa tions cause those of us associated with the Commission to be quite conscious of the need for the industry to put great stress upon supplying consumers with quality products. We receive many letters commenting on the fine quality of our products, but we also receive some adverse comments. I think one of the biggest factors that will determine the eventual market for our frozen orange con centrate is QUALITY. Up to now quality has been good, with few complaints being received. It is my opinion that this is the principal reason for the tremendous expansion in the market for this product and we should all be a self-appointed committee of one to advocate and stress quality for all of our citrus products. The best advertising and promo tion program in the world won't be much help in selling poor quality products. The scope of activities of the Commission has expanded with the growth of the industry. When it was established in 1935, the Com mission had only a few employees and the income that year was $550,000, the production being only 29.5 million boxes. The production is now ranging close to 100 million boxes with a resultant income in excess of $2,000,000.